Prof. Varsha Jain, PhD, is a Professor in Integrated Marketing Communications and the Co-chairperson, FPM (Doctoral Level Program) at the MICA (India). Prof. Jain has over 17+ years of experience in teaching and research. Prof. Jain recently launched her book on Consumer Behaviuor : A Digital Native in India. Her current work entails writing books on Consumer Behavior: A Digital Native China and Global markets and Customer Relationship Management. She has authored over 100+ publications in international, national and trade journals, book chapters and case study collections.
The publications including the Journal of Business Research, Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News. She contributed cases in marketing management textbook 15/e (Philip Kotler, Father of marketing, bible for marketing management, by invitation), Ivey case collections and the Emerald Emerging Markets Case Studies Collection.
Prof. Jain is recipient of more than 20 national and international awards and gold medals in research and scholarship. The awards include “Best Researcher of the Year 2019” by Center for Education Growth and Research, Delhi, India and Integrated Chambers of Commerce and Industry, Delhi, India.
Biography
Prof. Varsha Jain, PhD, is a Professor in Integrated Marketing Communications and the Co-chairperson, FPM (Doctoral Level Program) at the MICA (India). Prof. Jain has over 17+ years of experience in teaching and research. Prof. Jain recently launched her book on Consumer Behaviuor : A Digital Native in India. Her current work entails writing books on Consumer Behavior: A Digital Native China and Global markets and Customer Relationship Management. She has authored over 100+ publications in international, national and trade journals, book chapters and case study collections.
The publications including the Journal of Business Research, Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News. She contributed cases in marketing management textbook 15/e (Philip Kotler, Father of marketing, bible for marketing management, by invitation), Ivey case collections and the Emerald Emerging Markets Case Studies Collection.
Prof. Jain is recipient of more than 20 national and international awards and gold medals in research and scholarship. The awards include “Best Researcher of the Year 2019” by Center for Education Growth and Research, Delhi, India and Integrated Chambers of Commerce and Industry, Delhi, India.