Iwan Setiawan is the CEO of MarkPlus, Inc. and Marketeers. For over 20 years, he has helped more than 100 clients from various industries design their marketing strategies.
Along with Philip Kotler and Hermawan Kartajaya, he co-authored four global bestsellers: 'Marketing 3.0: From Products to Customers to the Human Spirit' (2010), 'Marketing 4.0: Moving from Traditional to Digital' (2017), 'Marketing 5.0: Technology for Humanity' (2021), and 'Marketing 6.0: The Future is Immersive' (2023).
He regularly teaches in the Executive MBA program at the School of Business and Management, Institut Teknologi Bandung (SBM ITB), where he was voted the most outstanding practitioner lecturer by executive students in 2018.
He received Universitas Indonesia's Top 50 Inspiring Engineering Alumni award in 2014 and was inducted into the 100 Agents of Positivity Hall of Fame in 2024 by Oppal Media.
He holds an MBA from the Kellogg School of Management at Northwestern University and a BEng from Universitas Indonesia.
Biography
Iwan Setiawan is the CEO of MarkPlus, Inc. and Marketeers. For over 20 years, he has helped more than 100 clients from various industries design their marketing strategies.
Along with Philip Kotler and Hermawan Kartajaya, he co-authored four global bestsellers: 'Marketing 3.0: From Products to Customers to the Human Spirit' (2010), 'Marketing 4.0: Moving from Traditional to Digital' (2017), 'Marketing 5.0: Technology for Humanity' (2021), and 'Marketing 6.0: The Future is Immersive' (2023).
He regularly teaches in the Executive MBA program at the School of Business and Management, Institut Teknologi Bandung (SBM ITB), where he was voted the most outstanding practitioner lecturer by executive students in 2018.
He received Universitas Indonesia's Top 50 Inspiring Engineering Alumni award in 2014 and was inducted into the 100 Agents of Positivity Hall of Fame in 2024 by Oppal Media.
He holds an MBA from the Kellogg School of Management at Northwestern University and a BEng from Universitas Indonesia.